Tuesday, March 29, 2011

Evaluations- Q4

Q4: Who would be the audience for your product?

A: With the main genre being Drama, I can assuredly say that my movie appeal to a much wider audience. To make it clearer what types of audiences will like my movie and how they wil lrespond to it, I have analysed them in terms of the following categories based on their age, gender, financial status, interest and hobbies and demographics:

Age: I have made it clear that my movie will appeal to teenagers and most probably young adults, if not all. So, I can agree to set an age limit of 13 and above.Since the movie will try to be more reality-oriented, there will be parts in which the protagonist will suffer brutality at the hands of his oppressors (in this case being his brothers). Also, the psychological content of my movie takes a more 'mature' turn which will definitely not appeal to audiences below the age 13 as they will not be able to comprehend the gravity of critical situations  an alienated young brother faces alone , and the aftermath of such life-shattering situations.

Drillbit Taylor (2008-Paramount Studios) was PG-13 and revolved around school life and bullies. Primarily, it had Comedy as a main genre, but had Drama as a sub-genre too. The reason it was made PG 13 was because a person below the appropriate age wouldn't be able to grasp the psychological significance of that film. And there were scenes in which the main characters(three high school victims) suffered violence at the hands of their oppressors(bullies). In my movie similarly there will be such scenes and only an audience above the age of 13 will understand the magnitude of such situations being either familiar or aware of such moments in life.

Gender: The target audience will consist of mainly males as my protagonist belongs to that gender. The Karate Kid(2010- Columbia Pictures) also followed this convention. In the movie, 10 year old Dre Parker (Jaden Smith) had a hard time adjusting to his new school in China where he was also abused by bullies of his own age who even used violent means to annoy and scare him. This had a drastic effect on him and at times caused him to hate his life.

Conventionally, boys are more violent and aggressive when compared to girls, who are considered usually soft and tender hearted. Even in the Karate Kid, the protagonist was beat up by BOYS not GIRLS. And out of the many characters who did feel sympathy for him in that move was an adorable girl Mei Ying whom Dre develops a crush on. Therefore boys will be able to understand the movie more fully as their lives are considerably more 'grim' as compared to the fairytale world in which girls usually live in. Girls are able to sympathize with boys possessing qualities considered feminine like gentleness and empathy.

There have been movies like Mean girls (2004-Paramount Pictures) in which girls have been shown more aggressive. However it should be noted that this movie had comedy as a main genre, and though it concentrated on critical social issues, I am not referring to teenagers above 15 in this movie and I am not limiting my movie on purely Western ideology. I will therefore take Karate Kid (2010- Columbia Pictures)  to prove that not all cultures (especially South Asian) believe that girls are more pre-disposed to violence than boys.

Females might like my movie as it revolves around Social problems and my character will have interactions later with some girl to discuss problems he faces at home (his brothers being mean to him, ignoring him, etc). Dre Parker in the Karate Kid does with his so crush Mei Ying. So, perhaps the softer parts of the movie might make an impact on girls as well.

Financial Status:  Since the movie revolves around the life of a slightly upper class boy,  it will appeal to young adults who are strictly middle-class and have gone through a similar school life. However, since the movie is mainly about young children and teenagers, my audience will most definitely be dominated by teenagers who are unemployed for the time being, but might be employed since they are gaining an education and are thus capable enough to work if given a chance too. All the hopes and aspirations a young boy have been put into the character of the protagonist and therefore I am certain that these teenagers will be able to understand the movie as such type of movies are watched by teenagers too, making them mainstream. Boys who are currently gaining an education in schools or colleges will like this movie as it strictly relates to a rather typical school life. So in short I am certain that students will appreciate the content of this movie more than young adults.

Interests/Hobbies: People who are interested in movies revolving around social-related issues will enjoy my movie since the story revolved around social problems like lack of support from siblings.

I think my movie might also appeal to first-world audiences even though it has been made by  a South Asian Pakistani student (me) because movies like Slumdog Millionaire were also enjoyed internationally.

Also, people who are interested in books on people with social impairments like the book 'Daniel isn't talking' by Marti Leimbach will also find my movie interesting as the protagonist of my story will have some social impairment issues and will at times be rendered as incapable to become one with the society, which is quite normal for many boys at similar critical stages in life.

Demographics: The target audience will be representative as it will consist of people of varying age. Young Boys have been stereotyped in this movie and will appeal to teenagers from different cultural backgrounds since the movie is broad-minded in its approach. Adults who find such psychological movies interesting will also be from various backgrounds as the issue of social impairments is global. The audience addressed is global, and is not restricted to South Asian audiences as the movie will concentrate on social issues same all around the world,

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